All types of businesses, whether they’re tiny startups or established global enterprises, can use video to connect with their customers. 

By now most people understand the power of video. And if not, then here are a few stats (1) to chew on that demonstrate its dominance in the marketing world today:

  • 85% of internet users in the US watch videos online content monthly
  • Almost three-quarters of people would rather watch a video than read some text to learn about a product or service
  • On Facebook, the best performing content is video
  • A video posted on LinkedIn is twenty times more likely to get shared than other types of content
  • Over half of all consumers crave video content from the brands they purchase from
  • 87% of marketers use video marketing

You can’t argue with facts; nor can your business afford to ignore the mighty power of video marketing any longer. To inspire you to make 2019 the year you get started with video, here are five ways it helps your business.

1

Video Builds Trust

Consumers are savvier than ever and they demand more of the brands they choose to do business with. Whether it's the sustainable fashion movement or the non-GMO movement for food products, people want to know that companies have similar values as their own. In other words, they demand transparency.

Video is the number one way to showcase your company values by allowing consumers a glimpse behind the scenes.

2

Everyone Wants Video

If you read through the list of stats above, then by now you grasp the magnitude of video's power. Everyone craves video and if they're not viewing yours, they'll go elsewhere and watch someone else's. In keeping with the customer-centric mantra of modern marketing, give the people what they want!
3

Video and Mobile Go Hand-in-Hand

Since a majority of users access the web on mobile, it's a good idea to make sure your business has video. That's because 90% of consumers use their mobile phones to watch videos(2)! People love to watch videos to pass the time when they're out and about, on the go. These trends are growing almost daily, so the audience for video is growing by the minute.
4

Videos Bring Products/Services Alive

If you are selling a service that's a bit complex, such as some sort of SaaS (software as a service), video is the absolute best way to explain what it does. Animated videos and whiteboard videos make very effective "explainer' videos.
5

Video Boosts Sales and Gives Great ROI

And finally, perhaps most importantly, video marketing has impressive results. A whopping 83% of companies who use it say they get good ROI(3). And conversions skyrocket when there's a video on a landing page- by as much as 80%(4)!

Conclusion

One last word. If you’re intimidated by the thought of making a video and posting it on social media or your website, you’re not alone. You are, after all, a business owner, not Quentin Tarantino. Just remember: you don’t have to go “all in” with video marketing at first. You can dip your toes and build confidence slowly. Or better yet, let us help. We’ve made all types of videos for a wide range of businesses ranging from candid behind-the-scenes videos to to product explanation, product launch and customer testimonial videos. Call today and we can get started on a custom video marketing plan for you!

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